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Our founder

About

The Beauty Worx Story

Dana Jorquia is a dedicated beauty professional with 13 years of experience, starting as a skilled manicurist before expanding into hair and beauty services. She honed her craft working in top salons and home service across Cebu City, building a loyal clientele along the way. Passionate about inclusivity, Dana proudly fosters opportunities for beauty therapists regardless of gender. Her travels through Australia and Indonesia in 2024 and 2025 enriched her expertise in global beauty trends, products, and business strategies. Inspired by these experiences, she launched Beauty Worx in 2025, bringing fresh techniques and a modern approach to the beauty industry in the Philippines.

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